SmartRider Man coming to a station near you!
Some months ago I noted that Transperth seemed to have a new mascot for SmartRider, to replace their talking card graphic. It was basically a dude in, um, a SmartRider suit.
I also predicted (in jest!) that we’d soon see said dude in said suit standing on row E at the Busport, ambushing unsuspecting commuters — somewhat akin to that old Lotto ad with a dude in a scratch-n-win suit who’d rugby-tackle people.
Today Transperth announced that SmartRider will be usable for secondary school students from next week, as originally planned. And — surprise, surprise! — they announced that a dude in a SmartRider suit will be making appearances around Perth and Fremantle.
I have to get me some decent photos, to preserve the cheesiness for posterity …
This scares me. It really does.
We go back at the same time as the high schools. Does this mean I can ecpect to be accosted be a guy in a SmartRider suit telling me that multiriders are sooo last semester?
[...] Although I never did get those action shots of SmartRider Man that I’d been hoping for, it seems that I didn’t need to. He’s popping up in the newspapers, on the sides of buses, and even in random online promotions. [...]