So what’s Zune? It’s Microsoft’s new, holistic approach to music and entertainment.
Wow, Microsoft (finally) confirmed the existence of their ‘iPod killer’ today.
Few details about the device(s) beyond what’s already known, but there’s some vague info on the semi-official blogs of Cesar Menendez (source of the quote) and Richard Winn, two of Zune’s marketeers. Said blogs feature videos from YouTube, have a very Scoble-esque personal touch, and even link to various unofficial Zune blogs. This is definitely not the Microsoft of old.
It’s obviously far too early to pass any serious judgement on this thing, but the early signs are that Microsoft (or at least this product group) actually get it. They’re talking about moves straight out of the playbooks of MySpace, Last.fm, and perhaps also Pandora. If that’s the case, I’d be worried for the iPod — I dare say that even Apple’s mindshare monopoly over the word ‘cool’ is no match for the power of properly-executed social media services.