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	<title>The Pencil Guy &#187; viral marketing</title>
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		<title>Some goings-on in Canberra</title>
		<link>http://hourann.com/blog/2006/12/04/some-goings-on-in-canberra</link>
		<comments>http://hourann.com/blog/2006/12/04/some-goings-on-in-canberra#comments</comments>
		<pubDate>Mon, 04 Dec 2006 08:22:34 +0000</pubDate>
		<dc:creator>azza-bazoo</dc:creator>
				<category><![CDATA[]]></category>
		<category><![CDATA[amendment]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[kevin rudd]]></category>
		<category><![CDATA[labor]]></category>
		<category><![CDATA[law]]></category>
		<category><![CDATA[liberal]]></category>
		<category><![CDATA[viral marketing]]></category>

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		<description><![CDATA[Via PerthNorg: only a few hours after Kevin Rudd won the Federal Labor leadership, the Liberals put out a Flash animation taking a dig at him. Elsewhere in Federal politics, it sickens me that the Attorney-General is all self-congratulatory in a piece in the Daily Telegraph last week about the copyright reforms that were just [...]]]></description>
			<content:encoded><![CDATA[<p>Via <a href="http://www.perthnorg.com.au/2006/12/04/libs_launch_web_attack_on_labor/">PerthNorg</a>: only a few hours after Kevin Rudd won the Federal Labor leadership, the Liberals <a href="http://www.sameoldlabor.com/">put out a Flash animation</a> taking a dig at him.</p>
<p>Elsewhere in Federal politics, it sickens me that the Attorney-General is all self-congratulatory in <a href="http://www.news.com.au/dailytelegraph/story/0,,20842345-5001031,00.html">a piece in the Daily Telegraph</a> last week about the copyright reforms that were <a href="http://www.ag.gov.au/agd/WWW/MinisterRuddockHome.nsf/Page/Media_Releases_2006_Fourth_Quarter_2252006_-_1_December_2006_-_Senate_Passes_Major_Copyright_Reforms">just passed</a> by the Senate. Never mind the fact that the changes introduce new ways for content cartels (music companies, et al.) to <a href="http://www.iia.net.au/index.php?option=com_content&#038;task=view&#038;id=517&#038;Itemid=32">screw consumers around</a>, or that it&#8217;s just a patch-up job that will quickly become obsolete again &#8212; all must be well because there&#8217;s a new clause for comedians!</p>
<p>The amendment act (introduced <a href="http://hourann.com/blog/2006/05/14/the-gutless-way-to-change-copyright">a few months ago</a>) was changed just before the vote, and Kim Weatherall offered up a <a href="http://www.lawfont.com/2006/11/28/comments-on-the-copyright-amendment-bill-amendments">thoughtful assessment</a>:</p>
<blockquote style="font-style:italic"><p>Yes, despite the rising chorus of concern about the criminal provisions; despite the complete absence of any serious consultation process prior to these laws being released, they&#8217;ve done only a token amount to assuage people&#8217;s concerns here. They&#8217;ve removed the provisions that people were carrying on about the most &#8211; the ones that most directly affected ordinary consumers.</p></blockquote>
<p>An example of the stupidity in the <a href="http://parlinfoweb.aph.gov.au/piweb/view_document.aspx?ID=2495&#038;TABLE=EMS&#038;TARGET=">changes</a>: they clarify a new section designed to make sure that &#8220;<a href="http://en.wikipedia.org/wiki/Web_cache">caching</a> by educational institutions for efficiency purposes (proxy caching) does not infringe copyright&#8221;. This is a positive step in that it formally legalises a common practice (just like the &#8216;iPod exception&#8217;) but it&#8217;s also quite bizarre. The overwhelming bulk of caching is done by ISPs and by software on people&#8217;s computers, not by universities. And while the legal status of caching in this country has, to my knowledge, <a href="http://libertus.net/liberty/qcaseone.html#Copying">never</a> <a href="http://ausweb.scu.edu.au/proceedings/lean/paper.html">been</a> <a href="http://www.oznetlaw.net/subcategories.asp?topicid=40&#038;categoryid=190&#038;subcategoryid=324">clarified</a>, the authorities have seemed happy to accept it as a technical factor that can be ignored.</p>
<p>There&#8217;s an <a href="http://www.comlaw.gov.au/ComLaw/Legislation/ActCompilation1.nsf/bodylodgmentattachments/EB6945EB4CF53AE7CA25714F000403C4?OpenDocument#para2.643">existing section</a> that says temporary storage for the lifetime of a request is fine, which sets a precedent for the law&#8217;s spirit (if not its letter). So really, the new text should have replaced that section and made it clear that <em>anyone&#8217;s</em> caches can last as long as needed, or else they shouldn&#8217;t have bothered. I dare say that the section was thrown in so it can be pointed to while saying &#8220;look! we&#8217;re helping universities with these changes!&#8221;</p>
<p>On that note: if, as their marketing firm clearly wants, the Lib&#8217;s <a href="http://www.sameoldlabor.com/">Flash animation</a> were to turn into a viral promotion (which I don&#8217;t see happening, so I have no qualms linking to it <img src='http://hourann.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />  ), it&#8217;d be copied. Things like screengrabs would start popping up on YouTube, people would hotlink the .swf file from various places, and desktop/phone backgrounds would be produced from the images. Naturally, none of this will be legal under the new copyright laws.</p>
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