Although I never did get those action shots of SmartRider Man that I’d been hoping for, it seems that I didn’t need to. He’s popping up in the newspapers, on the sides of buses, and even in random online promotions.

But why does he never seem to be smiling? The best he can manage is some kind of weird straight-faced smirk. Is it some sort of blasphemy for an RFID card to be happy about its triumphance over magnetic strips?